A song works in the ad, until the license only covers streaming and the campaign runs on TV too. A clip works in the app, until the platform expands into a market the agreement never mentioned. Every piece of content you bring in comes with fine print, and the fine print decides what you can actually do with it. I review and negotiate licensing agreements for brands, platforms, and production companies bringing music and content into their work, and for creators and catalogs licensing their own material out. I know how these deals get built from both sides of the table, so nothing in the fine print catches you off guard.
Good licensing is about knowing exactly what you're allowed to do with what you have.
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