Merch used to be a table at the back of the venue. Now it's real revenue, sometimes the most reliable revenue a creator or musician has. Manufacturing agreements, distribution deals, licensing terms, they all carry the same risk. Sign the wrong ones and you lose control of your own name on your own product. I review and negotiate merch and product agreements for musicians and creators building real product lines. Manufacturing terms, distribution rights, licensing scope. Every clause gets checked against what you're actually trying to build, not just what sounds good in the pitch meeting.
Your name is on the product. Make sure your name is protected in the contract too.
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